In contrast to patent filings and trademark values, European countries, including France and the United Kingdom, maintain commendable place in the rankings of the number of filings of trademarks.
The statisting of filings of international trademark applications from the World Intellectual Property Office (WIPO), ranks France as 4th (with 4,261 international filings, and a raise of 3.3%) and the United Kingdom as 5th (with 3,292 filings , and a raise of 9.3%).
At the top of the ranking are the USA (with 7,884 filings, and a raise of 2%) followed by Germany (with 7,316 filings, and a decrease of 3%), and China (with 5,230 filings, and a raise of 36.3%). %).
Japan and Korea, ranked ahead of France and the United Kingdom in the number of patent filings (PCTs), are ranked behind these countries in trademark filings, which shows that business development is not only about developing patent portfolios, but also marketing campaigns associated with the development of the intellectual property portfolio in a broad sense, including trademarks and designs.
The first applicant is L’OREAL (FR) with 198 filings, followed by the following companies:
– RICHTER GEDEON NYRT (HU – 117 filings),
– ADP GAUSELMANN GMBH (DE – 104 filings),
– NOVARTIS AG (CH – 96 filings),
– ABERCROMBIE & FITCH EUROPE SA (CH – 82 filings),
– APPLE INC. (US – 74 filings),
– BRILLUX GMBH & CO. KG (DE – 73 filings),
– KRKA, TOVARNA ZDRAVIL, D.D., NOVO MESTO (SI – 73 filings),
– BAYERISCHE MOTOREN WERKE AKTIENGESELLSCHAFT (DE – 70 filings),
– AUCMA COMPANY LIMITED (CN – 62 filings).
In conclusion, European multinationals seem to be the ones that best protect their intellectual property in all fields internationally.