#ProfitIP – The value of intellectual property rights – the case of trademarks
| Rank | Brand | Brand Value | 1-Yr Value Change | Brand Revenue | Company Advertising | Industry | |
|---|---|---|---|---|---|---|---|
| US | #1 | Apple | $182.8 B | 8% | $228.6 B | – | Technology |
| US | #2 | $132.1 B | 30% | $97.2 B | $5.1 B | Technology | |
| US | #3 | Microsoft | $104.9 B | 21% | $98.4 B | $1.5 B | Technology |
| US | #4 | $94.8 B | 29% | $35.7 B | $324 M | Technology | |
| US | #5 | Amazon | $70.9 B | 31% | $169.3 B | $6.3 B | Technology |
| US | #6 | Coca-Cola | $57.3 B | 2% | $23.4 B | $4 B | Beverages |
| KR | #7 | Samsung | $47.6 B | 25% | $203.4 B | $4.5 B | Technology |
| US | #8 | Disney | $47.5 B | 8% | $30.4 B | $2.6 B | Leisure |
| JP | #9 | Toyota | $44.7 B | 9% | $176.4 B | $3.8 B | Automotive |
| US | #10 | AT&T | $41.9 B | 14% | $160.5 B | $3.8 B | Telecom |
| DE | #13 | Mercedes-Benz | $34.4 B | 18% | $116.9 B | – | Automotive |
| FR | #15 | Louis Vuitton | $33.6 B | 17% | $12.9 B | $5.4 B | Luxury |
| DE | #20 | BMW | $31.4 B | 9% | $86.8 B | – | Automotive |
| DE | #23 | SAP | $26.2 B | 10% | $25.4 B | – | Technology |
| FR | #30 | L’Oréal | $17.2 B | 10% | $10.1 B | $8 B | Consumer Packaged Goods |
| CH | #31 | Nescafe | $17.1 B | 2% | $9.1 B | – | Beverages |
| FR | #35 | Hermès | $15.3 B | 17% | $6 B | $298 M | Luxury |
| IT | #36 | Gucci | $14.9 B | 18% | $6.7 B | – | Luxury |
| DE | #37 | Audi | $14.8 B | 5% | $59.1 B | – | Automotive |
| IE | #38 | Accenture | $14.8 B | 5% | $39.1 B | $80 M | Business Services |
| NL | #40 | IKEA | $14.5 B | 7% | $39.3 B | – | Retail |
| ES | #46 | Zara | $13 B | 16% | $18.9 B | – | Retail |
| SE | #47 | H&M | $13 B | -8% | $22.5 B | – | Retail |
| DE | #48 | Siemens | $12.8 B | 11% | $90 B | – | Diversified |
| UK | #52 | HSBC | $11.9 B | 4% | $76.6 B | – | Financial Services |
| CH | #53 | Nestle | $11.7 B | 5% | $8.6 B | – | Consumer Packaged Goods |
| DE | #58 | Porsche | $11 B | 14% | $25.5 B | – | Automotive |
| FR | #59 | Cartier | $10.6 B | 14% | $6.3 B | – | Luxury |
| AT | #61 | Red Bull | $10.4 B | 19% | $6.8 B | – | Beverages |
| FR | #67 | Danone | $10 B | -2% | $10.6 B | – | Consumer Packaged Goods |
| DE | #68 | Adidas | $9.5 B | 20% | $20.6 B | $2.3 B | Apparel |
| CH | #71 | Rolex | $9.3 B | 7% | $4.6 B | – | Luxury |
| DE | #72 | T-Mobile | $9 B | 18% | $38.7 B | $1.8 B | Telecom |
| ES | #76 | Santander | $8.7 B | 5% | $49.5 B | $820 M | Financial Services |
| DE | #77 | BASF | $8.6 B | 9% | $69.9 B | – | Diversified |
| DE | #82 | Heineken | $8.2 B | 7% | $5.6 B | – | Alcohol |
| FR | #87 | Chanel | $8 B | 10% | $5.6 B | – | Luxury |
| FR | #88 | Lancome | $8 B | 13% | $5.3 B | $8 B | Consumer Packaged Goods |
| DE | #89 | Nivea | $7.9 B | 14% | $4.7 B | $1.6 B | Consumer Packaged Goods |
| DE | #90 | Volkswagen | $7.9 B | 16% | $99.6 B | – | Automotive |
| DK | #91 | LEGO | $8.6 B | -1% | $5.1 B | – | Leisure |
| NL | #93 | Philips | $7.7 B | 6% | $26.8 B | $1 B | Diversified |
| DE | #95 | Allianz | $7.6 B | 11% | $118.7 B | – | Financial Services |
Source: Forbes.com
Leave a Reply
Want to join the discussion?Feel free to contribute!