The previous publication reports the Forbes 2018 of brand ranking according to the values ofthe marks. The ranking can be viewed on this link. The ranking shows the backwardness of French and English companies in the technological fields, or consumer products. The first brand of the ranking is Apple with a value of 182 billion dollars. […]
As an asset of the company, intellectual property rights, especially trademarks, may generate a substantive income. Estimating the value of intellectual property rights is a big deal. Various methods that are more or less objectived, are discussed in the relevant litterature. Forbes magazine publishes each year a ranking of brands by values, according to a […]
As for the RTC and the ITC already presented, the ” Young Innovative Company” legal system is an interesting tax tool to limit IP expenses and to exploit the commercial and legal advantages inherent to the related rights (without neglecting the communication and marketing efforts needed to make substantial profits from these rights). Young Innovative […]
As you may already know, the trademark is a title deed, having the specificity of protecting a distinctive sign for products and / or services designated. As a title deed, it enters the company’s assets and significantly affects its valuation. The trademark principle is to enable the consumer to associate your competitive advantage with your […]
As with the research tax credit (RTC) already presented in a previous post, the innovation tax credit is another tax tool that can offset the high costs that patent expenses can represent for a good return on the patent portfolio (combined with communication and marketing efforts). Innovation Tax Credit (ITC) Beneficiaries: SMEs with less than […]
As you may remember, legislative changes that have been expected for decades are currently underway across the European Union, in order to establish what is now called the European patent with unitary effect (which we will abbreviate as “unitary patent”). . The unitary patent is intended to implement a single title valid throughout the European […]
In the same was as for patents and design rights, the trademark rights is a title deed, with the particularity of protecting a distinctive sign for the designated products and / or services. As a tite deed / right, it enters the company’s assets and significantly affects its valuation. The case law concerning what can […]
In view of the high costs that patent expenses can represent, in addition to marketing efforts, it is important to use tax tools in order to have a good profitability of the patent portfolio. Research tax credit (RTC) Beneficiaries: Companies of any status subject to companies tax (IS) or income tax (IR). Elligible expenses: Expenses […]
After the Paris High Court (TGI) in March 2017, the Paris Court of Appeal recognized, on May 17, 2018, the distinctive character of the Louboutin red sole. In the shoe industry, many eagerly wait for a court decision establishing that a shoe sole color would not be protectable and could not be appropriate by a […]
As well as for Trademarks and design rights, a patent is a title deed, with the particularity of protecting a technical innovation. As a title deed, it is part of the company’s assets and significantly affects its valuation. The caselaw concerning the technical nature is abundant. Schematically, a claimed object is legally considered technical when […]